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Social Media and Pharmaceutical Marketing; Medscape’s New iPhone CME App

  • Social Media: The Science of Eavesdropping – Medical Marketing and Media – Healthcare marketing professionals have come to recognize the increase in consumer conversations related to diagnoses, treatments and other topics. They are happening in online social networks, on search engines and at customer contact centers. The pressing question is: How do I best measure these conversations to gain insight for my communications programs?
  • WebMD to launch Medscape iPhone app – Medical Marketing and Media – The app will provide docs with a free mobile drug reference database and drug interaction checker, as well as Medscape's specialty-focused professional news. Medscape CME will be available as well, with mobile CME activities and credits automatically tracked in the Medscape CME tracker.
  • Social Strategy for Exciting (and Boring) Brands – There are two kinds of brands in the world. If you are a marketer, you know what I mean. There are brands people like to talk about, and brands they don’t.
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