YouTube came out with some very exciting news this week with the release of their new API, which will enable Web developers to have greater control over the way videos are embedded and displayed within Websites. The move is largely seen as the beginnings of a paradigm shift from being a destination Website to a video distribution service. As a consequence of this welcomed news, we will now be able to offer very robust video-sharing capabilities within our social networking applications for patients and professionals. Improved video blogging, topic-specific channels (e.g., breast cancer), personalization of member content are just some of the features that will benefit from this move. Thanks YouTube!