DLC Solutions is proud to announce the official launch of the Hearing Health Care Support and Research Center.
The project began when Cochlear Americas approached us and asked for help delivering documentation for their professional customers around the country. We began with a brand analysis and competitive review. The work started with a series of interviews of field staff, employees and professional customers to hear what the intended audience needed. The healthcare professionals told us that they wanted a simple, easy-to-navigate, easy-to-find Website where medical and hearing professionals could quickly find information about Cochlear implants.
Each professional group had different needs. Hearing aid dispensers needed to find out about candidacy criteria. Audiologists needed customer support information. Surgeons wanted manuals and technical guides.
Cochlear provided us with hundreds of technical documents and we organized them by product, professional occupation and usage. The Website includes a full document library, calendar, image gallery and content management system. All content on the site can easily be edited by Cochlear employees with minimal training.