CDC and FDA on Social Media; Novartis Game on Tick Awareness
By Jeremy Lundberg
on August 12, 2010
CDC – Gateway to Health Communication & Social Marketing Practice – CDC’s Gateway to communication practice! Here you can access many resources to help build your health communication or social marketing campaigns and programs. Whether you are looking for tips for analyzing and segmenting an audience, choosing appropriate channels and tools, or evaluating the success of your messages or campaigns, it’s all here in one place!
FDA’s 1st Social Sharing Spanking: Was it the Medium, the Message, or the Metadata? | Pharma Marketer – On July 29, 2010, the Division of Drug Marketing, Advertising, and Communications (DDMAC) of the U.S. Food and Drug Administration (FDA) issued a notice of violation letter to Novartis indicating that communications created by a social media sharing widget on several Tasigna Web sites violated the Federal Food, Drug, and Cosmetic Act and FDA implementing regulations. The letter was made public August 5, 2010.
Novartis Launches Game to Raise Awareness of Ticks – Novartis Vaccines has launched a new health game targeting the German market to raise awareness of tick-born encephalitis (in German, Zeckenencephalitis). Zeck Attack is a simple arcade-style game in which players shoot ticks at unsuspecting victims who are relaxing in parks and other outdoor settings. It’s a classic race against the clock in which points are earned for each person shot with a tick, and points are lost if you accidentally shoot a doctor holding a vaccine.
Cancer care by telephone – ONA – A recently published paper describes the use of telephone-administered cognitive-behavioral therapy (CBT) to reduce post-traumatic stress disorder (PTSD) and distress symptoms after hematopoietic stem-cell transplantation. The authors conclude that CBT by phone is effective for reducing illness-related PTSD symptoms and general distress.